At the end of February and beginning of March I had worked on a commercial for an organization called WIXX. The commercial is meant to motivate kids to exercise in playful ways.
Our objective had been to build multiple mechanized props and set them up to create a Rube Goldberg effect. The mechanisms were shot with a track motion camera that resembled something like a machine made by the Skynet corporation. The tank-like camera rode on a huge track and was programmed to follow the exact same movements with every take. Shots were taken of the kids interacting with the set as well and then layered in afterwards. Really fascinating stuff!
The project was directed by Greg Barth with whom I have worked on creative projects with in the past. And like all his previous projects, a wonderful 'making-of' video was created:
Hope you enjoy!